Audiobook – Building a StoryBrand – Donald Miller

Building a StoryBrand - 2017 - Donald Miller - Cover

This book provides a great framework to create a brand marketing message.

A message that is clear and consistent.

I read it to apply to brands that I work with, but I see I need to apply it to my own life story and personal branding.

There is a lot of valuable information in the book, and I’m working through it while listening and taking notes. It’s like having a personal story narrator, this is why I love audiobooks 😛

A large part of the strategy is using the “Hero’s Journey” by Joseph Campbell to tell your story. (Highly recommend having a quick look at this concept if you don’t know it)

You then develop the following relationship;

  • You / Brand = The Guide / Yoda
  • Them / Customer = Hero / Luke Skywalker

Then applying a complex simplicity to communicate the story quickly in modern times.
For Example, The Grunt Test

  • What do you offer? (What does the Hero want?)
  • How will it make my life better? (What is opposing the Hero’s want?)
  • What do I need to do to buy it? (What will the Hero’s life look like if they do or don’t get what they want?)

Let’s say you sell hamburgers. Would the customer say,

Me hungry. Burger looks tasty. Great price.

Basically hitting the primal processing of the human.

You would deliver it with;

  • Emotive words
  • High quality images
  • Effective font’s and placement

You have fulfilled 3 potentially complex needs, if you have your BrandStory framework down.

I’m now looking at websites and advertising with more depth, about who it is targeting, and if they are on track with solving their Hero’s pain point.

Long story short; Valuable book for developing what you, your business, your brand represents, in a clear and consistent way.  Not just for marketing, but also useful inside a team, group of people, company culture.


Check out Audible on Amazon for great audiobooks

Inspirational People Sharing Their Growth Patterns – Tom Bilyeu with Ed Mylett

While making dinner, I often like to listen to something.

Music is fun for grooving, but sometimes I’m trying to catch up on shows I enjoy.

You will be the average of the people you spend time with.
– Jim Rohn

Tom Bilyeu grows on me every episode I listen to.

AND, his guests are only becoming more epic!
This episode with Ed Mylett, I didn’t know how to describe it,
and that was even mentioned by Tom at the end as well.

I’m glad it wasn’t just me, there is so much good stuff in this video,

  • about being great
  • being your best
  • inspiration
  • perspective

I have already watched it several times,
and need to watch it more.

I have actually heard an interview with Ed before, but can’t remember who it was with.

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Audiobook – Shoe Dog – Phil Knight

This book was a great read for me. I love these Auto Biography books that get into the “nitty gritty” of what happened. The memoir style of writing was refreshing for me. Interesting to feel like I was in his head.

Shoe Dog is Phil Knight’s (eventual co-founder of Nike shoes) journey to pursue his passion in life, shoes, building something, purpose, meaning.

The struggles, and the emotion, they hit home for me. So many times he has “impossible” situations and he holds conviction and makes it happen. I have seen these types of events firsthand. The situation seems hopeless, but then there is light and you run at it. I think these things happen to test our resolve and commitment to our journey.

Nike brand is now much more to me than ever before, knowing the history behind it. I always thought it was a great branding exercise that really connected with people. But, that was it, a branding exercise to sell shoes. Now I know why it really works, I have respect for the process.

Audiobook – Start With Why – Simon Sinek

I’m an audiobook fan, and I have decided I want to keep track of what I’m “reading”/listening to, and sharing here is a great way.

I have just finished listening to Simon Sinek‘s book, Start with Why: How Great Leaders Inspire Everyone to Take Action. This is a fantastic read. The principles can be applied to a large number of things in life.

Find the real reason you are doing something. Rethink your brand or business proposition. Market things more effectively.

NZ Peer-2-Peer Lending with Harmoney

Over the recent months I have become fascinated with the opportunity that is providing in New Zealand.

It allows you to lend money to people who want a loan and earn between 10% to 40% interest per year in return.  Harmoney are doing all the heavy lifting, but there is still risk involved and time will tell how great it really it is.

If you would like to learn more, the following interviews were insightful into how it works and where they are going.

Interview from 2014 April

Interview from 2015 February

Life Purpose Sweet Spot

This is a great way to visualize the sweet spot we are trying to find when it comes to your life purpose.

Life Purpose

Jim Rohn Motivation for Life

Jim Rohn was an American entrepreneur, author and motivational speaker. This video is a soundbite with some powerful points.

Change the way you think and act as the human condition allows us to choose, “the dignity of choice”. And to often it is easy to be lazy. Finding that passion is hard, but Jim has always pushed for learning more everyday. Only in the doing will we find that passion.

A Vision of Expansion into the Solar System

This is a short film called “Wanderers” by Erik Wernquist.

“Wanderers is a vision of humanity’s expansion into the Solar System, based on scientific ideas and concepts of what our future in space might look like, if it ever happens. The locations depicted in the film are digital recreations of actual places in the Solar System, built from real photos and map data where available.

Without any apparent story, other than what you may fill in by yourself, the idea with the film is primarily to show a glimpse of the fantastic and beautiful nature that surrounds us on our neighboring worlds – and above all, how it might appear to us if we were there.”

The words and voice overlay are from Carl Sagan.

Wanderers – a short film by Erik Wernquist from Erik Wernquist on Vimeo.
For more information and stills gallery: /

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The Bitcoin Doco – Episode 1

I really enjoyed this mini doco and I look forward to the rest of the series. If you want to support this doco with bitcoin, they provide an address at the end.

“Mainstream media would have us believe that cryptocurrencies are insecure, unstable, fads, ponzi schemes, an avenue for money laundering or for trafficking drugs. We are on a mission to uncover and present the real stories, the personal stories and the impact that cryptocurrencies are having on peoples’ lives here in Australia.” –

The Bitcoin Doco – Episode 1 from The Bitcoin Doco on Vimeo.

The Trap of Time Management

We can have good intentions, and want to succeed, but are we pursuing something of passion? It is easy to think something is a good idea and have all the reasoning for it, but can you keep the momentum going once you have to start doing it?

When it comes naturally it is amazing, but when you are trying to force it, do you really want it more than breathing? What should you do? Try some other motivation strategies or search for something else that really lights your fire?

XKCD - Time Management
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